How To Promote Your Writing Using Visual Content
We’ve all been there before. You’ve written an incredible piece of content, you’ve promoted in on your social media platforms. You’ve sent out links in your email newsletter. And… nothing.
No clicks, no traffic, no shares. No one reading that incredible post that you spent hours slaving away over.
Regardless of whether you’re a mompreneur, blogger, startup owner or writer — this is pretty devastating. But there’s normally an obvious answer: your content just doesn’t look exciting.
It’s sad but true. Human beings have got an embarrassingly short attention span, and the digital age we live in isn’t helping. When you’re promoting your writing, you need to grab people and reel them in. The best way to do this? Visual content.
Below we’ve come up with some great ways to promote your writing with visual content.
If you need some advice on writing too, then check out this awesome post for 4 easy tips to improve your writing.
Including a high quality stock image can really boost your promotion on social media.
Yes, ideally you would be using original images created or taken by you. But sometimes there isn’t enough time, or you don’t have a high quality camera.
This is where stock images come in. The important thing to remember is to stay away from overused clichés or tacky images. We’re talking about those smiling businessmen and women sat around a computer in a meeting room, all pointing and laughing at the screen.
Go for high-end, high quality photos that compliment your content. There are plenty of decent stock image sites out there where you can find a wide range of great images for free.
Check out Pexels, Unsplash or Burst for good photos to use with your writing.
Memes are a witty way of promoting your content.
Memes work best for certain age groups. Word of warning: only use if you’re marketing yourself towards millennials or generation Z. Anyone older will probably not appreciate a meme or get the pop culture reference.
If your writing is humorous and topical, then including a meme in your content promotion can definitely work. It has to fit with your style and tone of voice, though. You can use sites like Meme Generator to create your own easily.
If you’re thinking about using memes to promote your writing then check out this helpful (and hilarious) post on 4 things you should know before you start using memes on social media.
Photos of people
Humans are attracted to other humans. It’s a fact.
We’re far more likely to click on something and read it if we can relate to it, and unsurprisingly, we’re way better at relating to other people than we are inanimate objects.
So if you’re writing about yourself, your team, or a bonding day out you had, then include some fun photos of everyone. If you’re a mompreneur, then you can include photos of your family (although only if you’re comfortable doing so — you can also include photos of your kids without showing their faces).
Photos showing real people — and not just stock images of people laughing at computer screens — humanizes your brand and makes you more relatable. It allows people to identify with you.
Here’s a great photo of some people in suits all having a wonderful time smiling at a computer in what seems like a totally organic situation (cough):
Photos of your product
If the writing you want to promote is about your product, then include a photo of your product. People want to know what they’re potentially buying into, so you can grab their attention from the get-go with visuals.
There are a few rules to follow if you’re going to include product photos with your writing:
- Use a decent camera: this could be an expensive, shiny camera if you own one, but these days, newer smartphones have extremely high-quality cameras so you can use these too.
Keep your images clear and high-quality: blurry images never attracted anyone to a product or post
- Make sure you have good lighting: whether it’s natural light or artificial light, aim to compliment your product. Stay away from dingy, low-light settings.
- You can always use editing tools like Canva or Lightworks to improve your photo before you upload it.
If you want more information on product photography, then have a read of Hubspot’s blog post for beginners.
Perhaps you’re selling writing classes, a social media tool, or an ecommerce platform where budding entrepreneurs can set up their own online stores?
Whatever the focus of the content you’re promoting, then it’s useful to include a screenshot for your readers.
Or, if you’re trying to make a point about something in your writing — include screenshots and screen-grabs to really underline and establish your message. It’s the best way to add value in any tutorial-based content you’re writing.
Screenshots give your audience an insight in your service or product. They also build trust because they’re a visual verification of what you’re promising with your writing.
Annotating your screenshot with text or graphics to draw attention to features or highlights helps to add more value to your image.
Infographics are an eye-catching and effective way of distilling the information in your writing, particularly if your content contains statistics. They turn your information into bitesize chunks, which helps to draw your audience in.
If you’ve got a bit of experience, then you can create infographics using free online graphics tools like Canva.
If the idea seems a bit daunting however, you can always outsource to a freelance designer to get it right. Layout and design are important with an infographic, as they need to make as much impact as possible.
As you can see, there are so many different ways to promote your writing using visual content. And a lot of them are quick, easy and cheap to do!
You can even use video if you want to spend a bit more time and effort on your visual content. Video is best for tutorials or how-to posts, or for promoting lifestyle posts. It doesn’t have to be much — it can just be you doing a brief introduction or saying hi on social media. You’re basically just telling your audience to come over to your site and check out your awesome content!
Using any type of visual content can really help to boost your brand and get people to notice your writing. Always include an image with your writing promotion — it’s just up to you what kind.
Kayleigh Alexandra is a content writer for Micro Startups — a site dedicated to giving through growth hacking. Visit the blog for your latest dose of startup, entrepreneur, and charity insights from top experts around the globe. Follow us on Twitter @getmicrostarted.