6 Ways Writing Can Enhance Your Business
Writing is a craft that is virtually limitless in its benefits. From conjuring fantastic fictional universes to documenting and examining your daily life, writing offers a plethora of avenues for both writers and readers.
And one of those avenues is for your business. The written word can help grow your brand, connect with your customers and boost your skills as an entrepreneur. Read on to find out how…
Learn about yourself
When you write, you pour everything about yourself through your pen and onto the paper. It comes from within, and as a result it is yourself that appears on the page before you. Writing is therefore a great way to learn about yourself, about what makes you tick and what gets you up in the morning.
As a consequence, writing can help you determine what path you want to take in life, both for yourself and your business. When you’re faced with a tricky decision with your business, write about it, how you feel about it and the options open to you. Writing out on the page the pros and cons of each choice and how it impacts you helps your brain engage and work through ideas coherently. In turn, it will help you decide your path with clarity and insight.
Boost your authority
If you’re starting or running your own business, you will have learned a lot in the process. There’s no comparing with the first-hand knowledge gleaned from doing it yourself and making mistakes in the process. This means you have a lot to teach, and there are people out there who want to hear it. They want to learn from you so they can succeed, and your writing is the way to do it.
Write a series of dazzling blog posts that pass on the trials and tribulations you experienced as you built you business. Present your ideas intelligently and clearly, and provide useful, actionable advice. In doing so, you will position yourself as an industry expert who knows their stuff, providing you with authority and credibility. These qualities will help you connect with and retain your customers and clients by placing you head and shoulders above your competition.
Improve your communication skills
Writing, particularly when it’s for someone else, requires you to craft coherent, meaningful sentences in order to convey thoughts, ideas and information. It forces you to consider your tone, language, sentence structure, what you’re writing and how you’re writing it. Writing is a complex art, with your brain working to connect lots of ideas and concepts together in a meaningful way. Ultimately, writing requires you to communicate.
The power of communication is vital in any business. Whether you’re pitching your startup to investors or negotiating a particularly delicate deal, it’s crucial that you convey your ideas clearly and effectively. Write, and write regularly, and you will gradually become better at communicating yourself and your ideas to others.
Increase your sales
Marketing in 2018 is all about content. With the internet at their fingertips, your customers can access reams of content to research your product or service before purchasing. Regularly sharing useful, interesting content sells your product indirectly by creating targeted content that your customers can benefit from. But it’s only the high-quality content that gets noticed, and that’s where your on-point writing comes in.
Writing is also great for improving your search engine ranking. Search engines rank sites that regularly post content higher in queries, especially content that receives high user engagement.
Creating great content keeps your customers locked into your brand, which in turn means more sales. As your audience becomes more informed and aware of your product or service, they will be more likely to make a purchase further down the line. You could even start an online store that integrates with your blog to drive your readers towards your product or service — or just add a handy widget to your blog and sell from there. Make the most of your words to help you boost your business bottom line.
Build a community
If you’re writing about your industry, you’re writing about something that you love and that you’re passionate about. Your enthusiasm for your business shines through with every word you write, and your articles are informed and intelligent. You want to share your knowledge with the world through your writing, and you should!
In sharing your knowledge with passion and zeal, you will attract like-minded people who share your enthusiasm for your subject. By connecting with these individuals and creating conversations, you will naturally build a community around your writing. They might even be writers themselves, and you can engage with their work just as they do with yours. As this community grows, you will create a network of people who are interested in your industry, and as such also potential customers or clients for your business. Get writing today and build your community with ease!
Boost your online profile
Writing is a platform for you to impart your wisdom onto others. Whether it’s through a blog on your website or through guest posts on others’, writing lets you share your knowledge. As more and more people read and engage with it, your name and your business will get recognized. Use your network to get your writing shared and posted on other websites in your industry. In doing so, you will gradually boost your online profile, giving you and your business some free publicity while you’re doing something you love.
Writing has something for everyone, entrepreneurs included. It can be used to enhance your business by communicating with like-minded people and building a community around your brand. You can also boost sales by sharing your knowledge and providing your customers with useful, actionable information. Get writing today and start growing your business!
Kayleigh Alexandra is a content writer for Micro Startups — a site dedicated to giving through growth hacking. Visit the blog for your latest dose of startup, entrepreneur, and charity insights from top experts around the globe. Follow us on Twitter @getmicrostarted.